Picture books are a very important part of growing up. Therefore, it is very important to know the impact they have on a child’s development. Images have the potential to encourage the development of a child’s language skills. The use of pictures, illustrations and text can encourage the child's reading skills, literacy, through which reading is promoted, but also creativity is encouraged. The development of picture books throughout history is a process in which many changes and innovations in this area have been adopted in order to enable children to better accept the image, text and sound when reading. Picture books are chosen based on the age of the child, its theme and the message it conveys. This is exactly what the child's creativity depends on, because picture books greatly influence it. It is important to emphasize that encouraging creativity depends not only on the picture book, but also on the reader himself and the way the text is conveyed. Accordingly, picture books should be fun, instructive, encourage research and creative to create a positive attitude about learning and reading.