Through its growing influence on tourism as an industry, the tourist destination is increasingly attracting the attention of researchers and tourism managers. The rationale lies in efforts to gain a deeper insight into travel motivations and tourism requirements and needs. At destinations, tourists can meet many of their needs, especially the need for entertainment and fun. Comfortable accommodation, recreational services and facilities, natural and cultural sights, as well as various entertainment events and experiences make the destination attractive for tourists. The city of Slavonski Brod, a city in the northeast of the Republic of Croatia, is increasingly investing in its tourist offer in order to promote economic development. Every day, the comparative advantages are expanded by investing in the offer of hotel and catering facilities, by investing in the promotion of cultural heritage, by organizing tourist and cultural events. It is important for the city and the county to develop a strategic plan and use the funding potentials for the development of rural areas and encourage young people to develop and preserve the culture of the city of Slavonski Brod.