The topic of this paper is the cultural tourism of Germany and Austria. The aim of the paper was to present the tangible and intangible cultural heritage of these two countries and models of its valorization, such as the European Capital of Culture project and inscription on the UNESCO World Heritage List. The purpose of the research is to elaborate the possibility of sustainable valorization of the rich cultural heritage of Austria and Germany through cultural tourism. The starting hypothesis is that Germany and Austria represent European examples of good practice in the sustainable valorization of cultural heritage through innovative cultural tourism projects. The introductory part of the paper contains the topic of the paper, goals and purpose of the research, the initial hypothesis and the used scientific methods. The second chapter deals with the analysis of the concepts of culture and tourism, as well as cultural tourism as the fastest growing segment of tourism. The third part of the paper describes the cultural tourism of Germany and Austria, while the fourth chapter deals with the cities that were part of the European Capital of Culture project. The fifth part contains a protected heritage that is on the UNESCO list, along with projects organized by UNESCO for the development of culture. The sixth part of the paper is a case study through the elaboration of the project "Creative Cities Network", and the last part of the paper is the conclusion in which the research results are presented and where the hypothesis is confirmed. This final paper is based on the definition and explanation of cultural tourism. The tangible and intangible cultural heritage of the states of Germany and Austria and the most famous sites included in the UNESCO World Heritage List were processed. A special chapter presents the European Capitals of Culture from Austria and Germany. At the end, a case study of the Creative Cities of Europe project was presented on the example of Berlin - a creative city of design. In the conclusion, the potentials for the development of cultural tourism were elaborated by the sustainable valorization of the processed cultural heritage of Austria and Germany.