The subject of this reserch is "Marketing Research in the company Kraš". Kraš is good example because it has been successfully implementing marketing activities and strategies in its business for many years, and thanks to their consumers, the quality of products, long tradition and strong brands, it has existed on the market for almost 110 years. Kraš has developed a high level of trust and loyalty of its consumers all these years, which has enabled it to become the leading confectionery producer in Southeast Europe. A key part of their business policy, strategy and goals is monitoring trends and continuous development of new products and improving their quality. An important business segment that their management takes into account on a daily basis are certainly the customers, due to which Kraš constantly invests in placing new products on the markets, carefully listening to the wishes and needs of its customers and consumers. Kraš has a very well-developed and well-designed marketing that presents the company and all its products in the right way, and manages to arouse and provoke positive reactions from consumers to their products. Marketing like this is the result of careful planning and implementation, and plays a key role in the challenges that Kraš faces every day in the market.