| Sažetak | Turistiéka destinacija ima priliéno kompleksno znaéenje i u mnogome utjeée na
razvoj prostora i druStva. Obuhvaéa sve statiéke i dinamiéke elemente ponude,
atraktivnost mjesta, odredeni turisti¢ki promet i prinod te reakcije i dojmove
posjetitelia. Svaka destinacija da bi se mogla uopée razvijati, mora imati
kvalitetne i dostatne osnovne GCinitelje tog istog razvoja: dostupnost, atrakcije
destinacije, smjeStajni i ostali kapacitete te turistiéka organizacija.
MarketinSka komunikacija turistiéke destinacije pomoci ée u samoj ucinkovitosti
upravijanja turistiékom destinacijom. S dobrim uporistem u toj istoj komunikaciji
destinacije prema turistima mnogo je benefita koje se obostrano preslikavaju.
Kada se kreée u samo planiranje turistickog razvoja destinacije, iznimno je
vazno, obzirom da je danas turizam uvelike drugaéiji nego je nekada bio i vazno
je da se ovdje vodi pristupom inovativnosti.
Inovativni naéin plasiranja same destinacije prema vanjskoj javnosti danas Gesto
biva i od presudnog znaéaja za uspjeh. Inovativnost, onima kojima je ista jaéa
strana, osigurava bolju vidijivost, vecu posjecéenost, bolje rezultate, vece
zadovoljstvo, kako turista tako ujedno i domicila. Turistiéki razvoj destinacije
svakako ovisi o mnogo faktora, od raznih strategija, dokumenata, akcijskih
planova koje potiéu razvoj, povecanje, poticanje turizma mjesta, no navedeno
nije jedino vaZno, posebno za isticanje u mnoStvu.
Inovativna ideja kao polazna ideja je pronalazak onog neéega Sto bi ljude moglo
zanimati ili zaintrigirati za posjet. RazmiSijajuci inovativno, izvan_ okvira,
stvarajuci neSto posebno, do sada nevideno, novo, izazovno, zanimijivo,
primamljivo, od iznimnog je znaéaja za priviacenje turista u Samu destinaciju.
Inovativnost je danas postala imperativ. Kampanje koje se kreiraju svakako
moraju biti drugaéije, kreativnije, posebnije, s ciljem isticanja u masi. Iste moraju
ostvariti uzbudenje, ushicenje, biti zabavne i primamljive da bi potaknule turiste
na posjetu. |
| Sažetak (engleski) | tourist destination has a rather complex meaning and greatly influences the
development of space and society. It includes all the static and dynamic
elements of the offer, the attractiveness of the place, certain tourist traffic and
income, and the reactions and impressions of visitors. Each destination, in order
to be able to develop at all, must have quality and sufficient basic factors of the
same development: accessibility, destination attractions, accommodation and
other facilities, and tourist organization.
The marketing communication of the tourist destination will help in the very
efficiency of the management of the tourist destination. With a good foothold in
that same communication of the destination towards tourists, there are many
benefits that are mutually reflected. When it comes to planning the tourist
development of a destination, it is extremely important, given that today tourism
is very different than it used to be, and it is important to be guided by the
approach of innovation.
Today, the innovative way of marketing the destination to the outside public is
often crucial for success. Innovation, for those who have the same strong side,
provides better visibility, higher attendance, better results, greater satisfaction,
both tourists and domiciles. Tourist development of the destination certainly
depends on many factors, from various strategies, documents, action plans that
encourage development, increase, encourage tourism of the place, but the
above is not the only thing important, especially to stand out in the crowd.
An innovative idea as a starting idea is to find something that might interest or
intrigue people to visit. Thinking innovatively, outside the box, creating
something special, hitherto unseen, new, challenging, interesting, tempting, is
extremely important for attracting tourists to the destination itself.
Innovation has become an imperative today. The campaigns that are created
must certainly be different, more creative, more special, with the goal of standing
out in the crowd. They must create excitement, excitement, be fun and tempting
to encourage tourists to visit. |
