Corporate social responsibility and its application in the functioning of companies in the world, but also in Croatia, has become increasingly common. The purpose of such business is to preserve the quality of life of present and future generations, and this is achieved by accepting responsibilities, such as caring for the environment, resource use, community, consumers, stakeholders and employees. There are two types of responsibilities, and these are legal and ethical. In theory, everyone is obliged to respect legal responsibility, while the level of ethical responsibility is determined by the organizations themselves. Liability towards employees includes responsibility and care towards employees during employment and when terminating an employment contract. Furthermore, the introduction of CSR brings about changes that need to be explained and adapted to employees, so that they can participate in creating better quality business that will ultimately improve the quality of life for employees themselves. Based on the company OVB Allfinanz Croatia d.o.o., the impact of socially responsible business on employees was investigated. The assumption that investing in human resources is the most important factor in corporate social responsibility that affects the motivation of employees in this company, turned out to be correct.