Tour operators specialists have found their place on the market by following new trends and successfully adapting them. An increasing number of today's tourists expect an innovative and individual approach from travel service providers. Such tourists give tour operators specialists the opportunity for further development. Mass market tour operators are aware of changes in market trends and the wishes of tourists, so they introduce new elements into their offers. These elements have parts of specialization and individual approach to tourists. Unlike specialists, mass market tour operators cannot base their entire offer on a specific specialization. Just by switching to specialization mass market tour operators would lose a large part of their customers because they would become specialists themselves. The tourist market has a place for mass market tour operators and specialists. The mass market tour operator meets the demand through more favorable prices, a wide range of offers, a large number of customers, and still offers trips that meet the needs of tourists. Specialist tour operators are also in demand due to loyal customers who are willing to pay a higher price for a specific high quality trip.