The development and use of information and communication technologies have transformed modern society into an "information society" that plays an important role in production and the economy, as well as in all other spheres of life of individuals and society as a whole. Smartphones have become an integral part of our lives and somewhat necessary in the modern world. The mobile market is a world of constant innovation as customer requirements are constantly changing. The subject of this final paper is the analysis of the smartphone market. The main goal of the paper is to study the use of smartphones in the global and regional market. The purpose of this paper is to provide insight into the market structure of the mobile industry, to show market segmentation, to provide an overview of the largest manufacturers, to forecast future conditions and characteristics of smartphone buyers. People's obsession with smartphones is growing rapidly as new services provided by smartphones continue to grow with the growth of technology. The fight for the smartphone market is getting fiercer, and the number of players is growing.