This paper explores the phenomenon of ethnographic film as a specific genre of documentary film that examines various cultures and traditions, with a particular focus on tribes such as the Mursi. It emphasizes the importance of researching cultures and identities in the contemporary context and announces an analysis of ethnographic film as a tool for understanding different cultures. It defines the concept of ethnographic film and analyzes its history, highlighting the understanding of the Other from an anthropological perspective. It explores the connection between culture and identity and explains how this is reflected in the way of life of the Mursi tribe, using the film Framing The Other as an example. It investigates the tradition of body decoration in the Mursi tribe and analyzes the general way of life of this tribe. It explores the impact of tourism on indigenous communities. Summarizing the main findings of the research, it emphasizes the importance of understanding the complex dynamics between tourism, culture, and identity. Through this paper, key aspects of ethnographic film and the culture of the Mursi tribe are explored, providing insight into the implications of tourism on traditional communities.