Crisis means a key point or situation, a critical or turning point. A business crisis represents a threat to a company that affects the creation or has the potential to create unwanted and negative outcomes in its business. Effective crisis management is very important in order to overcome the crisis. When the functioning of a system is disrupted for a certain reason, then we speak of a crisis, but when this crisis reaches certain proportions, then we are talking about an extraordinary situation. Crisis management is an essential and integral part of every company in order to manage business responsibly and has a key role in managing and solving a crisis. When a crisis occurs, proactive, quick and detailed communication is key. Crisis communication can be defined as the gathering, processing and dissemination of information needed to resolve a crisis situation. Creating a crisis management plan is of great importance and helps the company and its operations. A crisis communication plan is a set of guidelines used to prepare a company for an emergency or unexpected event. Mass media have a special role during crisis situations. Their role is to inform and acquaint the public with the newly created situation. Considering their fundamental function in society, the issue of trust in the media is particularly important.