Linguistic - communication and speech development of children of early and preschool age depends on numerous factors (internal, external and self-activity of children). Among the external factors, a significant place belongs to parents, as the first and primary educators. Encouraging speech in the early language development of children up to the age of three plays a key role in their cognitive and social development. Parents and caregivers can use a variety of strategies to support this important process. This includes active communication with the child, using clear and slow speech, reading to the child, singing, asking questions, describing daily activities and encouraging interaction with peers. It is important to support the child's efforts in communication, because each child develops at his own pace, and through smart and careful communication, parents can positively influence the child's language development in the first years of life. Considering that today children are exposed to media very early, it can be said that childhood has become media. But the impact of the media on the child depends on the behavior of the adults. The activity or passivity of adults who regulate children's exposure to the media is also crucial.