This paper presents the results of the 2015 campaign for the parliamentary elections in the news program of Radio Zadar as well as political advertising in the propaganda program of the same media. Analysis of the results showed that the election campaign was followed by principles of fairness, respectively reflective of diversity, with greater share of airtime given to HDZ (Croatian Democratic Union) and SDP (Social Democratic Party) in accordance with their larger shares in the political life of the country. During the election campaign, there was an emphasis on national issues, while local issues and problems were an exception. The research also identified personalization with the campaign, that is, most of the media coverage was on the leaders of the two leading parties, whose communication was mostly negative. „Croatia“, „we“ and „they“ were among the most used words in the election communication of the candidates. The Croatian Democratic Union had the largest number of political ads. The advertisements of HDZ and MOST (Bridge of Independent Lists) were universal, applicable to any constituency, while the ads of SDP targeted the 9th voting district. The other parties and coalitions were not advertised. The analysis also established the possibility of changes in election campaigns in the future due to preferential voting, and the role of the radio due to new technologies and changes in the mode of communication of the parties to the media that delivers it.