In this thesis the subject matter is a virtual museum as a possible way of communicating and preserving the cultural heritage of Arbanasi population from Zadar. Due to centuries of cross-cultural adaptation, with each following generation the culture of Arbanasi is less present among the local people. The thesis was created by conducting a survey research in elementary school Kruno Krstic in Zadar. The sample was represented by 140 students of 7th and 8th grade. The purpose of the survey was not only to obtain information on the amount of heritage communicated by teaching content, but also to obtain the amount of student's interest to that same communication. Among others, the survey showed the following results: the students are not familiar with the cultural and historical heritage of Arbanasi; to somee extent, the elementary education system still communicates about the native heritage; students do not participate in extracurricular activities that explore the local heritage; students find interesting the existence of a virtual museum of Arbanasi from Zadar. Based on the research results, the paper draws attention to the need of creating a virtual museum of Arbanasi from Zadar, as a new media and platform that would overcome the limitations of the traditional museum communication in its transmission of information not only to students and the local community but also to a wider range of users. The study was preceded by a prelude to the topic - the review of the history of Arbanasi and their cultural heritage, as well as a chapter devoted to the role of the communication media in preserving and transmitting the heritage in which the term of virtual museum, with its numerous advantages and possibilities of use, was finally clarified.