Local history collections help to keep the identity of the local community and represent the wealth of every public library that has them. The local history collection makes the national library unique, which is why Croatian libraries are developing an ever-increasing trend of promoting local history collections on their web pages and through digitization projects. The theoretical part of this paper presents the results of the up-to-date research of local history collections, projects of digitization and the promotion local history collections. The research part of the paper is oriented on the analysis of web pages of public libraries to determine which Croatian public libraries promote local history collections on their web pages and how they do it. Based on the analysis of all available Croatian public library web pages and the analysis of statistical data collected by the home service, all aspects of the promotion of local history collections on the web pages have been attempted to be determined. According to the data of the home service, the sample consisted of 173 public libraries which, according to statistical data, have an indigenous collection as part of their fund. For the analysis of web pages, 18 criteria were defined. The research has shown that Croatian public libraries follow contemporary trends in the use of ICT technology, since 98% of libraries are available online. Most public libraries possessing local history collections, promote them on web pages, and some of them, wanting to make their native material more visible and accessible to a wider circle of users, also embarked on digitization projects of the mentioned material. With the desire to provide better service to its users, the Croatian public libraries will have to pay more attention in the future to the resources of their local history collections, the ways of their promotion as well as to the digitization projects.