This final thesis deals with general aspects of e-commerce which is the most developed sector in e-business. Short historical overview of the technologies responsible for emerging of contemporary e-commerce provides a link between e-commerce and technological progress from its beginning. On the other hand, historical overview of the ecommerce segregates positive elements which survived, indeed in some modified and improved form, to the present days, from negative ones which fade away and are known under the name dot-com bubble. Investigating e-commerce models under different criteria provides a theoretical framework for enhanced view on current state and perspectives of that business sector. E-commerce leads to the development in the other areas as digital marketing, CRM, and SCM, so they deserve appropriate focus. Trends in the e-commerce development, among which mobile commerce and usage of artificial intelligence in the e-commerce are pointed out, are the witnesses to the further connections between the technological progress and development in that field. A high presence of versatile and reliable payment models get further boost in the e-commerce growth all around the world.