Companies in their daily business should apply the CSR practices. Getting it started is not always easy especially for small and medium-sized businesses, for large companies it is normal that this practice is applied. When it comes to the case of the Republic of Croatia it can be said that Croatia is rather late for the world and the European countries. There are a number of problems encountered by businesses in the Republic of Croatia, but it can be stated that the current state of DOP development and implementation is much better. It is certainly the initial negotiations for EU membership impacted it, and later full membership of the Republic of Croatia in EU membership. Croatian companies are now operating on a much larger market with strong competition where they need to showcase and distinguish outstanding products / services that are result of concern not only about profit but also about society, the environment, human resources, all in the sense of sustainable development. To ensure the quality and excellence of businesses, they direct their activities to a series of certifications that confirm sustainable development. Such business provides state subsidies, but also EU non-refundable funds, and it is necessary to implement the CSR strategy in the company's plan and goals to maximize profits.