The work explores clay as a material of artistic expression, its various technics and means of utilizations. Due to it is plasticity, clay is very convenient material for children and adults and is one of the first means of artistic expression of human kind. Therefore, the clay is one of the primary sculpting materials; for thousands of years various artistic or practical objects were made from clay, as well as a large variety of applied arts objects. Because of the simplicity of processing and its suppleness, the clay is particularly suitable for artistic expression of children and pupils, especially artificial types of clay. Working with clay pupils develop their creativity, capacity for three – dimensional object design, as well as psychomotor skills, and for this reason I conducted the research among primary school teachers in Gospić, analysing the frequency of using clay in visual arts subjects in primary education.