The process of higher education prepares students to perform variety of tasks, for example managing with business task and participation in social life. However, not everyone has the same perception about it. This paper deals with the explanation of values and the research of value orientations (extrinsic and intrinsic) towards higher education. The results were obtained using an online survey in the Facebook group „University of Zadar“. The sample included 102 students from University of Zadar. This online survey tried to find out in which way students percieve higher education. When processing the data, the intention was to determine whether there is a statistically significant difference in the value orientations of students regarding the education of parents and regarding the amount of money they dispose of each month. It was also intended to see if there is statistically significant correlation between certain personal values and values of higher education. It was ascertained that that there is generally no difference in the value orientations of students regarding the education of parents and regarding the amount of money they dispose of. Regarding the correlation between personal values and values of higher education, several of them proved to be statistically significant.