Language is a tool for emotional expression and various research suggests that language is being used for persuading purposes when emotions are concerned. As such, language is being used in advertising to influence consumers and their opinions on advertised products. This thesis investigates the relationship between language and emotion in order to identify the way language influences emotional responses in young adults through using language methods such as verbal anchoring, positive and negative message framing, strong and weak implicatures. For the purpose of this research, an online questionnaire was conducted with 20 participants. The questionnaire contained nine different pictorial advertisements with verbal anchoring and message framing. Responses were analyzed comparing different variables through using median values of Likert scales. The results indicate that language is an important aspect of advertisements and it has only a slight influence on informants' positive emotional responses. In contrast, the influence of language on negative reactions is fair. Furthermore, message framing shows no influence on the informants, while advertisements containing strong implicatures limit positive reactions in informants. Advertisements containing weak implicatures have either a neutral or negative effect on the informants. Language that carries positive connotation results in overall positive emotional responses in informants, while language that has a negative connotation results in negative emotional responses. These results suggest that language can influence emotional reactions in different ways. However, language alone does not have enough persuasive power to convince informants to purchase the products in the advertisements.