The paper deals with management in higher education libraries with particular emphasis on reviewing options regarding alternative sources of funding. It seeks to describe and elaborate on the topics listed above, which are closely related to the way libraries are financed. The focus is on higher education libraries. The introduction describes the library as a non-profit organization, with a particular focus on higher education libraries. It focuses more specifically on library management, defining its definition and importance in libraries, financing libraries, where we give special attention to ELINET (European Literacy Network), and the tools and strategies we use to raise funds in an effort to grow our business, planning, management and business maintenance as a development process. Maintain business development process and elaborate on organizational analysis tools. We define marketing in libraries, its importance and the term in higher education libraries. We are establishing a marketing plan in libraries. The research shows the purpose and purpose of the role of management in libraries and the importance of its application. To explore ways of applying contemporary management in libraries, and the growth and development of management and marketing in libraries. The purpose of the research is to highlight the need to use marketing and management in organizations whose main purpose is not to make a profit. Research methodology refers to the selection of suitable methods for conducting research on the stated topic of the paper. Establishing analysis results and discussions.