Film has artistic, social, cultural and educational significance, in addition it has a didactic function because it teaches us certain values that are unique to each culture. On the other hand, the narrative form of the film deepens the viewer's imagination, which encourages and develops creativity and the ability to perceive and reason. This paper aims to point out that film is an important medium and that libraries should pay more attention to the film collection. The aim of this research is to investigate film taste and user preferences related to viewing and borrowing film material and whether the library influences the construction of user film taste. The purpose of this paper is to gain insight into user habits when it comes to film material and determinants of film taste. The research was conducted by survey. The sample consists of users of the multimedia department in the Zadar City Library and students of the universities of Zadar and Pula. The results of this research can be used for further planning of improving the business of the library, it is important to gain insight into user needs and how to contribute to the quality of film taste, to see what can be done in terms of purchasing rare but quality film titles.