Diaspora tourism is increasingly being recognised as a growing research theme within academic tourism literature with the researchers focused on analysing it from various perspectives, including identities, memories, motivations, and associated impacts. Emigrant tourism is considered a new, modern form of direction in tourism. It has been considered more and more in recent years and is the subject of growing interest in countries that, through their ministries of tourism and tourist boards, are looking for a solution to meet the growing needs of their emigrant communities in the field of tourism. The development and improvement of emigrant tourism should aim to increase the target population through quality selected programs concentrated by key groups. With the aim of realizing this idea, it is necessary to improve cooperation between scientific and cultural institutions, the state, regional and local self-government units and local communities, through individual and group programs, with the aim of promoting emigrant tourism. The purpose of this paper is to define the concept of emigrant tourism, perspective and development and the importance of the need to improve it with reference to Croatia.