The topic of the paper is the film ‘The Red Balloon’ as an incentive for designing art activities intended for preschool children. The paper consists of two parts, a theoretical and a practical part. In the theoretical part, a brief historical overview of the film is given, its characteristics are described, and color is described in detail as an accompanying element of the film. The color is specially singled out in order to emphasize the differences between black-and-white film and color film from different perspectives, which is especially evident in the film from the title of the paper. Furthermore, the paper also mentions the differences between television, video and animated film, after which he looks at the impact of film on society, its role in the field of education and thus in the institutions of early and preschool education. The theoretical part includes more chapters on the film. These chapters include a general chapter on the film of the same name, its brief content, film characteristics, and broad cultural impact. The practical part describes the research for the purpose of designing stimulating art activities for preschool children related to the film ‘The Red Balloon’. The goal, problems, outcomes, methodology and description of the research are stated, as well as the course of each of the activities with proposals for implementation in cooperation with children. The paper concludes with a discussion related to practical research, then a conclusion related to theoretical and practical research.