This paper analyzes strategic management skills and communication skills during crisis situations in the banking sector. Important segments of crisis management including crisis communication skills have been studied. Crises, ie their causes and types, theories of crisis communication and, ultimately, strategic crisis management have been analyzed in detail. The best strategies as a response to a particular crisis situation have been explained. It was also analyzed how companies were operating in terms of theoretical rules and how they reacted in certain crises. Conclusions were made based on how the content of crisis communication affected the public. Due to inadequate methods and strategies used while managing a crisis, the reputation of the banking sector and representatives of the Croatian government was damaged because it was necessary to refinance the budget and to adopt new amendments and regulations. Communication experts have tried to use psychologically soothing words and triggers to reassure the public that has already developed a sense of distrust. The words "stabilization and restructuring" were often used, but the public has already found itself surrounded by negative factors and it has been difficult to restore the damaged trust.