Lošinj is the eleventh largest island in Kvarner, situated in Primorsko-goranska region. It represents an integral part of Cres-lošinj island group that consists of a Western series of islands within the bay of Kvarner. It belongs among the sunniest regions of Croatia with more than 260 sunny days. From November to February it has on average 4 to 5 hours of sunlight daily. The majority of clear days are during summer, while the greatest number of cloudy days occur between November and March. The annual rainfall is around 918 mm. Mali Lošinj started developing more rapidly at the end of the eighteenth century. Professor Ambroz Haračić contributed to the development of island tourism in Lošinj in 1879 when he started studying the climate of the island as well as its vegetation. He monitored the degree of cloud cover, temperature, winds, pressure as well as other elements. When the Central Meteorological Institute in Vienna provided him with the appliances needed for the establishment of the second order station in 1880 he began with a more thorough research. Mali Lošinj officially entered tourism on 21st January 1885 when Conrad Clar, balneologist and climotherapist, visited the island with his son, who at the time suffered from a throat disease. His sons health condition suddenly improved after spending three weeks under climatic treatment in the area of Veli and Mali Lošinj. The first tourist house in Lošinj, Via Adelma, was founded in 1885 in Čikat on Mali Lošinj. It is said that some thirty private rooms started being rented out to tourists by the room owners in 1887. The first hotel in Lošinj, hotel Vindobona, was founded the same year. In 1912 there were already five hotels, five guest houses, six villas and three health resorts in Mali Lošinj. Veli Lošinj, on the other hand, featured five guest houses and a health resort Simonitsch. Nautical tourism on the island started in 1838 when the steamship company Lloyd Austiaco establish more regular links along the Adriatic coast. Island tourism in Lošinj went into crisis between the two world wars, but began its next ascent just after the end of World War II. In 1987 Mali Lošinj was first proclaimed the champion of tourism in Yugoslavia. Catering company Jadranka with its headquarters in Mali Lošinj was founded in 1974, which marked the start of continuous work on the provision of tourist and catering services. In the same time, it enabled numerous islanders to find employment as well as better economic development throughout the islands community. Shipping company Lošinjska plovidba was founded in 1956. It later founded the ticket agency and built the autocamp Poljana. Since then mass as well as island tourism have been rapidly developing. The last chapter of islands tourism so far was opened by Jadranka Group in 2007 when it started to reposition Lošinjs tourist offer according to the newest demands of the tourist market.