The topic of this graduate work is Winter tourism in countries of the Alpine region (Switzerland, Austria and France). As it was said in the introduction the tourism has a great meaning and it has become one of the most important economic acitvities in the world which has developed rapidly. By the newest data from the World tourist organization (UNWTO), the number of total arrivals grew up by 4,3% in 2014. year, reaching a total of 1 133 million arrivals, while in 2012. that number was 1 billion.When talking about Switzerland, Austria and France, they are three most developed European countries with strongest winter tourism in the world. Alpes have helped to the development of winter tourism in these countries, as also a very good traffic connection with the rest of the Europe and the world. That the winter tourism is the best developed in Europe, show numbers of arrivals, overnights, incomes which could be seen through the whole paper. Winter sports games and their importance for this type of tourism are mentioned. These sport games are being held in some of the most famous european ski resorts such as in France Val Thorens, Alpe d'Huez, Chamonix, Val dIsère and La Plagne, in Austria Saalbach Hinterglemm, Insbruck, Soelden and Kitzbühel and in Switzerland Gstaad, St. Moritz, Klosters i Zermatt. All competitions are supported by many sponsors and followed by a great number of media. Most important sponsors woud be Helvetia, Le Gruyère, OMW and Audi which except their own presentation and making their brand famous are committed to preserving the environment, to popularize the sport or simply help the competitors. Winter sport games greatly assist the development of the destination, through improving the infrastructure, improve of supply and improvement of popularity of the certain destination.Winter tourism is very important for these three countries, mainly because of economic effects that are mediated during the winter season. In every destination that develops tourism, there are some positive and negative effects. The positive ones should be maximized, while the negative ones minimized, and to make this possible, this requires cooperation of all subjects in tourism whose goal should be the life quality progress, protection of all tourist resources and also the making of the profit.