Aesthetic procedures are popular and available way to improve one's appearance and at the same time, are still associated with stereotypes and prejudices against those who undergo aesthetic procedures, often being declared as vulnerable. Therefore, the goal of this research was to determine the unique contribution of sociodemographic and psychological determinants 7 in explaining women's attitudes towards aesthetic procedures, in order to better understand the reasons why women undergo aesthetic procedures and support them. A total of 631 participants took part in this research. The following instruments were used: the Rosenberg self-esteem scale, the extraversion subscale (IPIP-50), body image scale, the scale of interpersonal sexual objectification, the scale of attitudes towards aesthetic procedures and a sociodemographic questionnaire. The results of the hierarchical regression analysis suggest that non-religious participants, those who are in a romantic relationship or marriage, who have undergone a noninvasive or invasive aesthetic procedure, those who know a person who has undergone an aesthetic procedure, who are more anxious about the appearance of their own body, who have higher self-esteem and extraversion, also have more positive attitudes towards aesthetic procedures. Furthermore, it has been found that participants who underwent aesthetic procedures on average scored higher in the variables of self-esteem and extraversion, compared to participants who didn't undergo aesthetic procedures. The findings of this research contribute to a better understanding and broader insight into the reasons why women undergo aesthetic procedures and support them, despite the large number of stereotypes and prejudices to which they are exposed in society.