Employees in the company with a democratic leadership have to be satisfied with payment and other benefits including the working conditions as well. They also have to be motivated due to unmonotonous job and authority's management skills. The great advantages of democratic leadership are higher flexibility, earnings as well as the absence of uncertainty and everyday stress because of the risk. On the other hand, heavy work and persistence are awarded. Democratic leader has to question information on the market of sale and supply, analyze legislative, currency, customs and other regulations and the real and potential competition. It should be emphasized that research investments give new possibilities. Thus, the leader introduces the new products in accordance with his employees. Depending on the buyer's demand, they inform the suppliers of the company about the asked product. After that, they assemble the offer for a democratic leader and when the decision about earning of all participants is made, the final price of product is determined and the new offer with his demands is sent to the buyer. If the price is acceptable to him and the employees interpret his needs and wishes well, he accepts the offer. When the buyers are satisfied and buy products, they affirm on the market and the democratic leader, together with his employees introduce them on the international fairs and promote them in their catalogues. With this cohesion, the new assortments of products are developed. Employees' creativity should exclude any mistake or complaint of the client.