The rapid development of digital technology has provided new possibilities and opportunities in the field of sales and marketing. Thanks to information systems and various applications, customers are offered the opportunity to sort products by price, appearance, functionality and more, and it is also possible to combine various parameters to ultimately obtain the desired product or service. This significant advancement in information technology has removed the imaginary wall between businesses and merged them into a single global network that, in addition, includes customers. Therefore, it can be said that this global virtual economy enables free communication between all participants and their universal interconnection. The digital media world is changing at an incredible speed day by day. Ongoing technologies can be used not only to access various types of information and data, but also for communication purposes. Therefore, we can conclude that the standard way of promoting and selling products and services is changing, with websites, social networks (Facebook, Instagram, YouTube, etc.), blogs, forums and more highlighting the main trends in digital marketing in promoting and advertising various products and services.