In the theoretical part of the final paper basic terms are defined, the determinants and the importance of trade in goods from micro and macro aspects of the economy are presented. Also, the instruments and procedures of trade in goods are explained. In the analytical part of this paper several types of analysis have been conducted and characteristics and specifics of trade in goods of the Republic of Croatia have been presented with the emphasis on trade in good of Lika-Senj County. The purpose of this final paper is to present the circumstances and distinctive characteristics and to indicate existing unexploited and new opportunities for trade in goods in Lika-Senj County. By using the right approach, applying various knowledge and policies and innovative management with respect for resources and traditions, trade in goods can be the initiator and carrier of the development of the economy of an individual county, a wider region, but also of the entire economy of the Republic of Croatia. Also, the importance of applying the analysis, the importance of determining distinctive characteristics and understanding and creating new opportunities and innovations in trade in goods of Lika-Senj County have been indicated.