A significant part of today's human life takes place in the virtual sphere, where previously established phenomena are reflected and partially distorted. The appearance of influencers reflects the idea of worshiping celebrities with significant changes The media scandal that occurred between Croatian influencer Doris Stanković and a restaurant in Poreč has called into question public attitudes towards influencers as a relatively new phenomenon. Doris Stanković published a correspondence with a then unknown restaurant in which her request for cooperation was broken with insults and humiliation. The unusual satisfaction that the media and the public found in the chosen case was the motive for polling the public. The research sought to clarify the attitudes of readers of Internet portals about influencing as a profession, as well as the possible resistance to influencer marketing. Also, one of the research questions related to the comparison of influencer marketing and celebrity-supported marketing. Auxiliary research questions related to Doris Stanković and the professionalism of her approach, were also asked. The chosen method of data collection was a virtual survey questionnaire on a sample of 111 respondents. Based on the results, it can be concluded that readers of Internet portals do not perceive the work of influencers as a profession and consider influencer marketing more influential than marketing with the support of celebrities. The results also indicate the existence of resistance to influencer marketing, although almost three quarters of respondents are younger than 30 years. The research also indicates animosity towards the character Doris Stanković and condemnation of her approach to the restaurant. While aversion to influencer marketing exists, its effectiveness is not disputed. The approach that influencers choose can contribute to a better reputation of the profession, and education is necessary for this fast-growing activity.