A franchise is a form of business organization that includes a franchisor, a company that delivers a product or service concept, and a franchisee, an individual, or a company that sells goods or services in a particular geographical area. The franchise way of doing business can be established in almost any industry, and in recent decades this way of doing business has become the practice of more and more companies around the world. The aim of this paper refers to the analysis, ie the attractiveness and representation of franchise business in the Republic of Croatia, ie with Croatian entrepreneurs. For the purpose of this goal, additional sub-goals have been set, which were achieved by research, ie in-depth interview conducted on a sample of 9 entrepreneurs. The results showed that respondents are familiar with the concept of franchising, which is the general basis for the development of this form of business, and it turned out that the main disadvantages of franchising are financial costs and costs, but also the possibility of losing reputation, which would depend on business the moves of the franchise buyer. Namely, the issue of a small number of domestic franchises has its basis in the lack of information of entrepreneurs about this form of business, lack of finances, but also the size of the market which, in the opinion of respondents, is not suitable for franchise development. In order to properly approach this problem, state intervention is needed in the field of providing support for the design and purchase of domestic franchises, but also support in the form of assistance to institutions involved in the promotion of franchising.