This paper brings and deals with the topic of internationalization of family business. Internationalization is a long-term process that represents the involvement of companies in international business exchange. Each company has a certain competitive advantage that makes it easier for it to expand and improve its business through greater exchange, to enable international business. Observing the trends and structure of today’s businesses, it is evident that family management is becoming just as important as social management. The paper presents the factors and motives by which family businesses are led in the exit on the foreign market, and the keyones are the increase of economic benefits through increased sales volume, higher capacity utilization and consequently higher profit potential. It is also stated that companies in the process of internationalization take advantage of many opportunities provided by the international market, while business success largely depends on the strategies used, the application of which depends on the level of company development, product specificity, market structure and competitiveness. Given that the process of internationalization implies and greater exposure to risks is exchanged, the paper also explains the challenges that family businesses face every day when going out and doing business in foreign markets. In the empirical part of the paper, research was conducted on the example of the family company Habijanec d.o.o., whose business activity is largely related to the international market. The development of the company through history is presented, with the importance of family dimensions for business, and growth management strategies as a basis for entering the foreign market. The key motives of the company when entering the foreign market are presented, as well as the used business opportunities in international exchange. Given the specific activity and products placement, special emphasis is placed on the daily challenges and risks that companies face in doing business in foreign markets.