Examining the development potential of livestreaming in the regional market The purpose of this paper is to examine the development potential of livestreaming in the regional market and to collect opinions, advice, and recommendations from experts. For the purpose of gathering information, an online survey was conducted via Google forms, in order to gain knowledge about the attitudes and opinions of the respondents. Interviews were also conducted with live streamers conducting their content on different digital platforms, to gain insight into the differences between these platforms and possible improvements. Despite the positive attitudes of respondents towards the concept of livestreaming, the concluding remarks point to the current disadvantages of production in the regional market. Interviews with live streamers resulted in a quality information base and interesting conclusions were reached. The need for a large competitive platform is emphasized, for existing ones to see the need for further improvement in their services and operating system. Key words: livestreaming, Twitch, YouTube, Facebook, market research.