Political communication itself plays a key role in all democratic societies. It is extremely important because it is precisely through it that politicians provide and share information to the public about their attitudes, moves, intentions, important events and decisions. Nowadays, social media play a major role in political communication with the public. Political parties and politicians themselves use social platforms to communicate directly with their key audiences, specifically voters. Through these different platforms, politicians directly share their key messages, opinions and try to gather and retain their voters. In Croatia, the social network Facebook is still the most popular means of digital communication among politicians. In this work and research, a clear difference can be seen in the approach to the public and the communication of the selected politicians. Primarily in their style, language expression and their performance towards the public. The aim of the work was to determine the most successful political communication towards the public. The research was conducted using the quantitative method of content analysis published by three presidents on the Facebook social network - Zoran Milanović, Aleksandar Vučić and Alexander Van der Bellen. A defined sample was analyzed for the content of announcements in the period from April 1 to June 30, 2023.