Green trends and sustainable business have their general business and social purpose, which is recognizable, and their consistent implementation has an economic justification as well. A good business result is no longer the only criterion for evaluating the success of a company and it can be concluded that successful company is one that takes equal care of its social, economic and environmental impact, while sustainable business represents a business and managerial model in which profits are made in a sustainable manner and responsible way, taking care of satisfying elements of green trends and overall care for the environment. Promotion as an element of the marketing mix is an area through which the elements of green trends and sustainable and socially responsible business are emphasized and communicated, and their transmission creates differentiation and added value to the business. Some industries are more experienced and use this practice to a greater extent, and in this paper the emphasis is on the study of these elements in the context of the beer industry. Through primary and secondary research, elements of green trends and social responsibility were analyzed in the context of the promotion of companies from certain industrial branches, with special emphasis on brewing industry. The primary research included a sample of 72 respondents whose opinion was examined by a questionnaire distributed on the Internet in the Survey Monkey platform. The survey determined respondents' views on green trends and social responsibility, as well as the level of their general use and use as elements of promotion at the current employer, i.e., the brewery. In addition to the conducted survey, an interview was also conducted with the owner of a microbrewery.