The paper discusses the concept of organizational culture, types and types, elements and factors that influence organizational culture in a particular organization, company or some other form. Organizational culture represents a set of all elements that influence relationships in the organization. Figuratively speaking, just as the culture of a certain country, family or any other community dictates relationships within it, the organizational culture of a company dictates relationships within any economic entity. Regardless of how important it is for the overall business of a company, there is still no consensus among theoreticians on what exactly constitutes it, what influences it, and in what concrete ways organizational culture affects the achievement of a company's business results. What is clear is that there are a large number of factors that influence the organizational culture of a company, and they do so continuously. Therefore, organizational culture is a phenomenon that continuously changes, adapts to the internal structure of the company and the goals that the company wants to achieve. Of course, it also adapts to external changes, especially those in the field of society, politics and the market as an autonomous mechanism. The better the organizational culture responds to the challenges that are put before it, the better the business result the company will achieve.