Beer, alongside water, coffee, and tea, today is one of the most consumed beverages in the world. This seemingly simple drink, made out of four main ingredients: malt, hop, water, and yeast, counts multiple steps throughout its production process that ensure its quality, distinguishing bitter flavor and pleasant freshness. During its production, it’s important to pay attention to various factors which actively affect its permanence, quality, flavor, color, fullness, and freshness. It’s interesting how even the smallest differences in the processing of these four resources make such a great spectrum of different types of beer and distinguishing tastes attributed to individual manufacturers and how even the smallest change, such as using the different hardness of water, can significantly affect the flavor of the final product. However, the mere art skill of manipulation with these four ingredients is far from enough when it comes to creating a product that will thrive in the market. The distinctness, quality, and success of individual beer aren’t only in its preparation but also in creativity and ingenuity in creating attractive and interesting packaging, slogan, logo, promotional materials, and other marketing content that make the quality and profile of the finished product.