Marketing communication is directly connected to driving an attention and creating an interest for the specific product, and its goal is to convince and make people to buy the product. However, we are witnesses too, that it is under the influence of great changes.It has its roots in the long history when people used to trade for their services, without currency units.Yet, in the last century we can talk about the improvement of the marketing communication through television. It is followed by jumbo-posters and commercial boards.All that kinds of communication are present even today, but they are less significant because they are substituted by the Internet, which has become the main instrument of the marketing communication. The mass use of the Internet in marketing is connected to the possibilities of using the pictures in the communication.The new possibilities of communication with the consumers have been opened by the widespreading of the Internet, starting with chats, forums until today's Facebook.The Internet brings a ray of advantages in the marketing communication because it enables the whole day offer , and the costs are lower than in the communication through the traditional media. Thanks to the social networks popularity we can see that they present the excellent platform for the traditional advertising, the communication with the users and accepting certain information.Therefore we can say that the companies must use Internet more if they want to achieve some success, because it becomes the future of advertising.