People that buy products and consume services are called consumers. In the 1950s, economic growth accelerated and the exchange of goods and service sincre as edinvestments ininnovation and technical achievements wereen couraged, and the use of new mechan is ms was practiced, which both facilitated and accelerated production. As time goesby,termssuch as consumer society and consumerism are increasingly being used. Namely, consumerism is the most important consumer protection movement, and it is defined as a group of activities of independent organizations, governments and businesses created to protect consumers. The most important thing is to exercise the right to information, health protection, opportunity and protection of choice, and to security in the process of purchasing and using services and products. It is very important that each person is educated about their own rights and obligations because the whole population is a consumer at some point. In the modern and hectic pace of today's world, consumers have the right and choice. They differ but what they all have incommon is that they all have a consumer need and the ability to adjust consumption to their capabilities. Thus, due to the wide spread market, sellers are no longerable to largely dictate consumer policy. Consumer protection is present to protect every person from possible fraud and false information. In the process of developing consumer culture in the Republic of Croatia, Consumer Protection Associations have a key role. They provide security to the consumer and contribute to the proper implementation of consumer protection by monitoring the market.