In recent decades, there has been an increasing number of beekeepers in Croatia, and so on The need for beekeepers to grow positively in the family beekeeping sector is growing. A business project helps us to understand all the advantages and disadvantages of operating a particular business venture. When developing a business plan, we work out all the possibilities related to a business idea. The most important determinants of a business plan are financial statements, SWOT analysis and marketing. The profit and loss account immediately indicates to the entrepreneur whether it is worthwhile to invest in a particular project. Investing in a beekeeping business project in the area of Križevci is an extremely difficult and arduous job. Every item in beekeeping is key to a positive business, whether it be beekeeping itself, marketing, laws, equipment costs or some other characteristics of beekeeping. One of the main goals of the final paper is to show how during the hard work of beekeeping, good marketing and smart investment, one can make a good profit from the sale of honey in the area of the town of Križevci and the County of Koprivnica-Križevci.