Transmitting the message from the brand to the consumer has never been as challenging as today. The cannels of communications are growing in number and so is the number of the brands communicating. The way that brands communicate dramatically changed with the development of digital platforms and social networks. The consumer is no longer just the receiver of the message but also the one who gives back its opinion not only to the brand owner but also to other consumers. In order to be successful brands, have to clearly state the messages they want to send to their target audiences. To build a successful brand, create a certain perception with the consumer is not easy at all. It takes permanent tracking, evaluation and upgrade of the communication itself. It is even harder to maintain the image of the brand for the longer period of time taking into caudation the number of brand appearing daily on the global scene. Digital media and social networks set up a completely different way of brand communication. Each one with its own rules and ways to use. their importance grows yearly and it will do so even more in years to come. The traditional media is losing its predominance. Digital media takes over extremely important roles in marketing campaigns. Brands invest more and more for the quality of communication on those platforms. This paper brings the analyses of Jana brand communication strategy on digital platforms. Jana digital communication strategy received numerous awards both international and domestic. Reaching certain target groups has become almost impossible without the help of digital platforms. The whole process is faster and there are no more secrets. The lack of developed communication strategy without doubt leads brands to flavour. The challenges brands are facing while communicating to their customers are numerous. And the success of the communication itself depends more than ever on the consistent communication strategy and the right choice of communication channels.