The subject of work is merchandising as a tool for sales promotion in retail chains. The way of life and social values and norms of society and the individual change over time and gain a different meaning. Also, faster timescale determines changes in the consumer buying process. Consumers have less and less time to spend in shopping so that today's leisure time is spent shopping and socializing with friends. There are more and more similar products at the point of sale, which do not differ significantly between them. Most decisions about purchasing a particular product, especially a product for everyday use, are often made at the point of sale. Depending on the particular product and its location at the sales office, it will affect the consumer's decision whether to buy or not buy the product. In the process of buying, merchandising through its activities helps and takes care of the attractive presentation of products in order to attract attention and encourage purchasing. Merchandising is an interdisciplinary activity that links several departments in a sales outlet. Merchandising is one of the core marketing strategies that, apart from promotional campaigns, creating an effective assortment and an attractive product position on shelves, operate on consumer markets. The aim of the paper is to point to the importance of merchandising in the sales promotion process. Methods of analysis, synthesis, induction, deduction, generalization, compilation were used in the work.