Without communication there can be no organization. Every human act represents, in a certain way, communication, so communication is not a form of communication. Effective communication is the basis for the development of an internal organization, but it is also a key factor for the existence of a precarious environment, so communication is an important factor both in the behavior of managers and in the functioning of the entire organizational system. In business organizations, business communication is realized inside and outside of it. The communication event within the organization can have two streams: formal and informal. In order for organizational communication to be successful, knowledge of languages, interaction exercises and the possession of cultural knowledge of all communication participants and employees of the organization are needed. Successful communication requires both thinking and feelings. The goal is to find a healthy balance between the effect of reason and feeling. It is important to remember that control over feelings and awareness of them is a skill that can be learned and taught. Non-profit organizations are all organizations that serve to achieve a public interest, but their basic purpose is not to profit. They originate, operate and are defined by an environment that typically includes political, economic, social and technological components. In different situations, each of these components is more or less important to society and its functioning and promotes the functioning of civil society institutions (Alfirević Pavičić, Najev Čačija, Mihanović 2013: 16). The Ana Rukavina Foundation is a nonprofit organization that with its dedicated work and action achieves tremendous successes that are essential to every human life, which will be elaborated and presented in this work.