In this final work, after explaining the importance of branding tourism destinations and analyzing the existing situation in Kvarner, the way of branding the city of Opatija as a tourist destination is viewed. The aim of this final work was to investigate and identify the current perception of Opatija by tourists, ie in which segments and elements it is possible to improve the tourist offer that will result in greater recognition and consequently all other benefits of tourism development. Also, this final work demonstrates to what extent Opatija Branding manages to create good guidelines and pledges for future generations, to what extent branding affects the perception of young, middle and mature populations in the assessment and recognition of Opatija as Brenda, and then causally consequent and good by choosing a tourist destination. Primary and available secondary data were used during the research. Secondary data were collected from scientific articles, academic papers, and some Internet publications. Primary research was performed using a deliberate sample method, on a sample of 112 people. An online survey was used as a means of testing. In order to make the results clearer, with the written interpretation, they are presented in tabular and graphical terms. The study examined the choice of the city of Opatija as a destination among the young, middle and senior population by means of a survey questionnaire resulting in three hypotheses: H1. The city of Opatija is a recognizable tourist brand, H2. Bringing destinations has a positive impact on the choice of visitors, H3. Opatija's Opendi Brands are differently experienced by various age groups, and the same results are confirmed.