Advertising can be an effective tool in attracting consumers, insofar as the decisions made therein are well placed. Each decision has a special place in advertising, but no one acts separately, but all decisions are carefully harmonized so that advertising can have a strong impact on consumer behavior. This harmony between all decisions helps the advertiser to successfully reach the target company goals (the desired results that the company wants to achieve in the target market). Bundled advertising with advertising appeals can make this (desired) goal much easier to achieve, as advertisers can spice up an advertisement message through a variety of communication appeals and present it to the audience in a different (more interesting) way. Appeals cling to the product in messages like attachments, thus "drawing" the attention of numerous observers from all other messages, one of the main goals of every advertiser is to divert the received attention of the observer to the object of the appeal as much as possible in order to try to draw from this multitude of observers. as many consumers as possible. In order for the advertiser to succeed in this plan, it is advisable to choose the right type of appeal for the message, determine how they will be used, and select the media that he thinks can get the best out of the message / appeal, because with such carefully coordinated advertising, the advertiser can gain a better reception of the message, arouse better attention to all elements of the message and stimulate a stronger interest in the subject of the appeal and, therefore, if the advertiser manages to make all these decisions in advertising tactically motivate the audience“s motivation, no good market results will certainly be absent.