This thesis is divided into two parts. In the first part of the thesis marketing and its importance of the management of each company is defined. With changes in orientation of the company, social expectations of marketing professionals have also changed. They have changed in a way that standards of marketing practices in today's market orientation has moved from interest of manufacturer to consumers' interest and additionally to consideration of social and ecological consequences of activity of that particular practice. Due to today’s highly dynamic and turbulent environment in which companies operate and in which there is a daily struggle to retain market positions and to achieve competitive advantage, marketing plays an important role in the creation of products, but also in services that are offered in the market. In the second part of the thesis it will be discussed about ‘event’ marketing as the most suitable practice for the time scheduled events such as great fairs, sports and anniversaries, which satisfy consumers’ needs and in some cases make a profit and in other cases other benefits for organizers and hosts of those events. Due to this year’s very good tourists season in Croatia which is with its good results the great example of investing in marketing, I decided to present the features of ‘event’ marketing through planning the tourist manifestation.