Defining a good business strategy is the foundation of a successful business of any company. When choosing a growth strategy, it is crucial to properly assess the current position and performance of the company and to assess the resources crucial for the growth of the company. Managing the sales concept is the implementation of ongoing sales activities while looking for opportunities and undertaking sales activities. The most significant elements of modern sales today is the creation of new values for consumers who have become increasingly demanding and who are constantly looking for new products. There are various growth strategies, and through this paper special attention will be paid to the diversification strategy. Diversification is a form of growth strategy in which a company enters completely new activities. A marketing strategy is essentially a marketing strategy that enables the growth of a company, and is based on the company entering completely new businesses and new markets. This strategy is more risky than other strategies. Added value is the value that is created above the original value of something, and it is important when it comes to the measure of success, especially when it comes to the success of a company's business.