Martina Bilen is a young entrepreneur who decided to start her own entrepreneurial venture after years of work as a bookkeeper. With the initial investment of KN 250,000, she will open an agency for organizing weddings. Her vision is to turn the dream and fantasy wedding into a reality. She will accomplish it by employing counselors, financial planners and coordinators in the renovated office located in New Zagreb. For the start, she plans to hire three people. In the process of doing business, she will collaborate with numerous partners that she signed an agreement with. Since the popularity of wedding planners is slowly growing, the market is big enough to make a profit. In Zagreb there are several specialized agencies for organizing weddings and other events, and some of these agencies have years of experience, so she decided to differentiate from competitors offering services of organizing a wedding outside Croatia. It is planned to carry out the advertising through the Internet, magazines, events and outdoor advertising. She also plans to implement co-branding in cooperation with well-known Croatian magazines. Considering the fact that one of the company’s objective is to establish a positive image and reputation, in addition to a variety of donations and sponsorships, the public will be introduced by means of paid articles, blogs and conferences. The growth of the company is estimated to one year, while in differentiation phase it is planned to stay the same for three years. Given that the company plans to operate until further notice, phases such as consolidation and liquidation are not marked. Looking at an average, if the company concludes 46 contracts per year, it will realize a profit of almost a million and a half Kuna, including costs. The young entrepreneur will finance herself by her own and other people's sources of funding. Analyzing the environment, the entrepreneur came to the conclusion that opening her own agency for organizing weddings will not be an easy task considering the current situation in the country, however, continuous improvement and creating a positive image, entrepreneurs are confident that you will succeed.