Tourism is a recreational activity which, both with pleasure and business, has started to become a lifestyle all on its own in recent years. People are considered tourists when they become consumers of certain services while traveling abroad, but this definition can also be designated to people just traveling outside of their home area. Such complex and demanding consumers have to be approached in multiple ways due to a large number of competitors on the market. The advancements in consumer technology have made it easier to approach potential tourists by using various constantly improving programs and apps, numbers of which are rising by the day. Technology allows us promotion of our destination, we are able to gain insight into consumer thoughts and take feedback from them. The meteoric rise of social networks nudged many companies into a new approach to communication with their consumers, hence corporate profiles on Facebook and Instagram are the new standard. Because of the fact the modern tourist is well informed and hence has higher expectations, he/she utilizes IT technologies to gain access to every kind of tourism-related services inside his destination in order to plan out his vacation on his/her own terms. Information and Communications Technology (ICT) is one of the main propellants of globalization and growth of the world economy while tourism is one of the fastest-growing economic branches. Tourism influences many facets of the world such as economy, sport, culture, sociology, etc. Despite the high potential of Croatian tourism and opportunities for its further growth, it still has a long way to go when it comes to the utilization of new technologies. And yet, in recent years, there has been considerable effort put into investing and improving many tourist destinations all around the Adriatic, with the city of Zadar and the Istrian county taking on a significant lead ahead of the rest. Most of the investments come from the EU funds, but regrettably, the full potential of these funds is not utilized. Fortunately, there is some indication that change is on the horizon and that Croatia will become more competitive and "smarter".